Creation of the brand, marketing, branding and products. 

http://blondesmakebettertshirts.com

Blondes Make Better T-Shirts is a playful, conceptual line where each tee design stands on its own—smart, satirical, and inspired by the cultural clichés of “blonde-ness.” The humor is intentional, but so is the integrity: all tees are made from 100% sustainable, sweatshop-free, and ethically sourced fabrics.

One fabric blend, Promodal, combines 40% beech tree and 60% eucalyptus, while another mix features 50% recycled plastic bottles blended with organic cotton.

Graphics are hand silk-screened in California using water-based ink, and some designs give voice to endangered animals (blonde and otherwise). Every style is personally tested to ensure top-tier quality, and the tees come with custom care and wear labels—so “even a blonde” can wash and dry them right.

To express the brand’s humor, subtle handwritten notes are incorporated into the stationery, adding a playful and personal touch.

The brand identity extends to neck labels and hangtags on the t-shirts, featuring illustrated instructions that reinforce the concept with wit and charm.

This video was created to bring attention to the brand Blondes Make Better T-shirts and a non-profit cause to help rescue animals.

Work included art direction, script and overseeing editing.

This is a bold, playful campaign with many possibilities and opportunities for engagement and activation across a wide range of media. After initial client feedback, we developed several digital concepts built off the platform: “Drinks are more fun with strangers.” We amplified the idea primarily by using technology. At the same time each concept has the potential generate word of mouth and become viral.

The concept: to build a wall (despite the small scale) that connects people and cultures instead of dividing them. 

Digital assets were created to support the big idea, making it shareable and encouraging users to spread the fun across social media.

Digital campaign designed to showcase Nine West as a more high-end fashion shoe. To add excitement to the brand, we created a theme surrounding the foot/shoe fetish.

By focusing on a men’s attraction to shoes and feet in an elevated and humorous way, this campaign was built to cut through the clutter, express the brand’s sophistication and style and center on a big idea to make the audience smile and feel attractive.

Logo and visual language was created for the Jimmy Kimmel Live College Comedy Championship sponsored by Sierra Mist, which included event assets such as banners, video walls and tents.

The client asked to do a pitch for a digital campaign to go with Dysport's current statement "Not Holly, Just Hollywood". To showcase that Disport does not leave you with a lifeless face we used humor and engaging challenges to bring awareness to the brand. 

Adlobs for Verizon Wireless that in a simple, humorous way expresses "More Coverage is Good."

Rose is fashion software that monitors inventory and sales. To appeal to customers in the fashion industry, we created a dynamic logo that animates with video content and that reflects and accents the brand website design.

A customized template was also created for fashion brands to use for their sales and inventory monitoring. 

Posters created to promote in-house events.

The challenge was to create brand identity for the Tony Cohen second line "2 Love Tony Cohen". As the second line is marketed to a broader target group, we leveraged aspects of the logo to create definition: the dots in the logo were translated into more playful dotted lines to go with the branding, and the type also picks up this dynamic attitude.

Work from several fashion and art magazine spreads, which includes handwritten type and several photoshoot concepts.  

Banners created to promote Smirnoff Raw Tee with focus on the product. 

Microsite created to promote Bayles to encourage creative ways to mingle and mix drinks.

Campaign for New York Health to spread awareness of the threat posed by sugar and the damage and cost it can have to public health. 

Online sweepstake banners and promos were created to tout Boardwalk Empire for different networks and distribution channels.

Website created for PepsiCo to encourage and inform employees about health and wellness. 

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