A series of short videos produced as a campaign together with the support of posters and t-shirt prints. 

This 60 to 90 second video is a combination of still photography and live video. We use a female and a male model to show us how to enjoy the new casual Friday policy… and do it the right way.

The storyline begins with a still photo of our models, dressed in business outfits and standing in an office setting. An X-Acto knife comes into the scene, cuts them out of the background and places them in front of a rack of clothing—with everything from jeans to shirts to shoes. We take clothes from the rack and put them on our models—paper doll style. A pair of jeans is too torn. A shirt is too casual. And where did those sneakers come from?

Finally, various perfect outfits that are perfect for casual Friday are offered up as examples of what to wear. An up-tempo music track and engaging supers help tell the story.

Role: Creative Direction and full production responsibility, including talent and location sourcing, budgeting and editing.

Problem: ExxonMobil is an innovative company that uses science to solve complicated energy problems. But scientific concepts can be tough to understand and as a result bore the general public.

Brief: Create a video series explaining ExxonMobil’s work in a way that’s so simple and engaging, even an 8-year-old could understand.

Idea: The School of ExxonMobil: one part talk show, one part Mr. Wizard. A place where ExxonMobil employees explain what they do and then demonstrate their work in a hands-on activity with a kid.

Platforms: Twitter, Facebook, Instagram 

Role: Design assets, and art direct illustrators and editors.

BACKGROUND

ExxonMobil will target their audience spectrum with a Natural Gas message. Taking an audience-first approach, social will focus on Gen Z and YP. Social messaging will center on:

• The role of natural gas — as an affordable and abundant lower emission fuel, making it a critical component for reliable power generation

• ExxonMobil has a strong voice in the current energy conversation — as one of the largest producers of natural gas, we develop cleaner burning natural gas that works alongside renewables

SHAPING OUR WORLD  

WHY:
Highlight how natural gas powers a cleaner world through its uses in everyday life. This will show off the abundance, accessibility and versatility of natural gas.

POV:
Natural gas is shaping the world around us from our homes to our transportation. We’ll bring this to life in a Claymation-style video that begins with a ball of Playdoh that transforms into a variety of objects either powered by or made possible by natural gas. Simple supers will provide context and support the story.

AUDIENCE: GEN Z, YP (cross over)

Channels: Twitter, Facebook, Instagram Stories

Role: Concept development, design visual language, and art direct production development.

To break down the complex carbon capture and storage process, we are showing the journey of a carbon molecule undergoing CCS by using marbles: red for carbon, blue for hydrogen. A combination of animation, illustration and text is communicating this concept for our viewers in an easy-to-understand and visually compelling way.

Platforms: Twitter, Facebook, Instagram, Snapchat

Role: Art direct visualization and animation, design assets, and oversee the production process from start to finish.

Many people don’t realize how great it is to live with natural gas. In fact, it’s one of the cleanest, most reliable housemates you’ll ever have.

Through these animations, we are showing all the ways natural gas powers our lives at home without leaving a messy carbon footprint. This stylized miniature house shows each room exposed. From the kitchen to the bathroom to the living room to the laundry room. While laundry machine whirls, a stove lights up and a thermostat adjusts, texts educate the viewer about natural gas and why it’s the cleaner, more reliable energy option.

Channels: Twitter, Facebook, Instagram

Role: Concept development, development of the visual language, and art direct production development.

People think that solar and wind are perfect energy solutions by themselves. But in fact, they need natural gas to reliably and affordably meet our energy needs, while lowering emissions.

By using iconic pairings of two things that come together to make something even better, we demonstrate why we need both natural gas and renewables to create a clean, dependable, energy solution.

Channels:Twitter, Facebook, Instagram Stories  

Role: Concept development, design visual language, and art direct production development.

Role: Art direct visualization and animation, design assets, and oversee the production process from start to finish.

Channels: Twitter, Facebook, Instagram Story

Platforms: Twitter, Facebook, Instagram, LinkedIn

Role: Design assets, and art direct illustrators and animators.

Insight: Every generation from Young Professionals to Gen Z shares a curiosity for the way things work. So, let’s satisfy that curiosity by showing how much science goes into making things happen. Researchers, work hours, labs, cultures… they all factor into the equation. And in this concept, we’ll show how it all adds up.

Platforms: Twitter, Facebook, Instagram

Role: Concept development, design assets, and art direct production development.

Insight:
Living a life full of experiences is what Gen Z is 
all about. Whether auditory at a live concert, visual at an 
art gallery or sensory with ASMR (Autonomous Sensory Meridian Response), they’re up for whatever’s unique. 
And in a busy Young Professional’s day, who doesn't want a moment of calm and relaxation?

Channels:Facebook, Twitter, Instagram, YouTube, Snapchat

Based on the current social trend of watching ASMR (Autonomous Sensory Meridian Response) and Oddly Satisfying videos, we’ll create looping, meditative videos of paddles in algae ponds, Erlenmeyer flasks swishing algae around and other moments of sensorial repetition from our archive of ExxonMobil technology and science.

Role: Concept development, source video assets, and art direct production development.

By focusing on four ExxonMobil employees at the Permian Basin, we get the opportunity to hear authentic stories from the inside. Through these videos, we learn about their engagement in the local community, and how to develop exciting careers through ExxonMobil.

Channels: Instagram Stories, Facebook and Twitter

Role: ArtDirect video footage and graphics. Conceptualize and design a new branding for ExxonMobil Instagram Stories.