A series of short videos produced as a campaign together with the support of posters and t-shirt prints. 

BACKGROUND

ExxonMobil will target their audience spectrum with a Natural Gas message. Taking an audience-first approach, social will focus on Gen Z and YP. Social messaging will center on:

• The role of natural gas — as an affordable and abundant lower emission fuel, making it a critical component for reliable power generation

• ExxonMobil has a strong voice in the current energy conversation — as one of the largest producers of natural gas, we develop cleaner burning natural gas that works alongside renewables

SHAPING OUR WORLD  

WHY:
Highlight how natural gas powers a cleaner world through its uses in everyday life. This will show off the abundance, accessibility and versatility of natural gas.

POV:
Natural gas is shaping the world around us from our homes to our transportation. We’ll bring this to life in a Claymation-style video that begins with a ball of Playdoh that transforms into a variety of objects either powered by or made possible by natural gas. Simple supers will provide context and support the story.

AUDIENCE: GEN Z, YP (cross over)

Channels: Twitter, Facebook, Instagram Stories

Role: Concept development, design visual language, and art direct production development.

To break down the complex carbon capture and storage process, we are showing the journey of a carbon molecule undergoing CCS by using marbles: red for carbon, blue for hydrogen. A combination of animation, illustration and text is communicating this concept for our viewers in an easy-to-understand and visually compelling way.

Platforms: Twitter, Facebook, Instagram, Snapchat

Role: Art direct visualization and animation, design assets, and oversee the production process from start to finish.

Many people don’t realize how great it is to live with natural gas. In fact, it’s one of the cleanest, most reliable housemates you’ll ever have.

Through these animations, we are showing all the ways natural gas powers our lives at home without leaving a messy carbon footprint. This stylized miniature house shows each room exposed. From the kitchen to the bathroom to the living room to the laundry room. While laundry machine whirls, a stove lights up and a thermostat adjusts, texts educate the viewer about natural gas and why it’s the cleaner, more reliable energy option.

Channels: Twitter, Facebook, Instagram

Role: Concept development, development of the visual language, and art direct production development.

Role: Art direct visualization and animation, design assets, and oversee the production process from start to finish.

Channels: Twitter, Facebook, Instagram Story

Platforms: Twitter, Facebook, Instagram, LinkedIn

Role: Design assets, and art direct illustrators and animators.

This 60 to 90 second video is a combination of still photography and live video. We use a female and a male model to show us how to enjoy the new casual Friday policy… and do it the right way.

The storyline begins with a still photo of our models, dressed in business outfits and standing in an office setting. An X-Acto knife comes into the scene, cuts them out of the background and places them in front of a rack of clothing—with everything from jeans to shirts to shoes. We take clothes from the rack and put them on our models—paper doll style. A pair of jeans is too torn. A shirt is too casual. And where did those sneakers come from?

Finally, various perfect outfits that are perfect for casual Friday are offered up as examples of what to wear. An up-tempo music track and engaging supers help tell the story.

Role: Creative Direction and full production responsibility, including talent and location sourcing, budgeting and editing.