Problem: ExxonMobil is an innovative company that uses science to solve complicated energy problems. But scientific concepts can be tough to understand and as a result bore the general public.
Brief: Create a video series explaining ExxonMobil’s work in a way that’s so simple and engaging, even an 8-year-old could understand.
Idea: The School of ExxonMobil: one part talk show, one part Mr. Wizard. A place where ExxonMobil employees explain what they do and then demonstrate their work in a hands-on activity with a kid.
Platforms: Twitter, Facebook, Instagram
Role: Design assets, and art direct illustrators and editors.