This 60 to 90 second video is a combination of still photography and live video. We use a female and a male model to show us how to enjoy the new casual Friday policy… and do it the right way.
The storyline begins with a still photo of our models, dressed in business outfits and standing in an office setting. An X-Acto knife comes into the scene, cuts them out of the background and places them in front of a rack of clothing—with everything from jeans to shirts to shoes. We take clothes from the rack and put them on our models—paper doll style. A pair of jeans is too torn. A shirt is too casual. And where did those sneakers come from?
Finally, various perfect outfits that are perfect for casual Friday are offered up as examples of what to wear. An up-tempo music track and engaging supers help tell the story.
Role: Creative Direction and full production responsibility, including talent and location sourcing, budgeting and editing.