Creation of the brand, marketing, branding and products.
http://blondesmakebettertshirts.com
Blondes Make Better T-shirts is a line where the design of each tee is unique, fun and conceptual—playing off stereotypical “blonde-ness” humor in smart and satirical ways. And they are smartly made—using only 100% sustainable, sweatshop-free and ethically responsible fabrics. One fabric, Promodal, is comprised of 40% beech tree and 60% eucalyptus tree. Another fabric is made of 50% recycled plastic bottles mixed with organic cotton.
The graphics are silk-screened by hand in California with water-based ink, and some of them are calling out to help endangered animals (both blonde and non-blonde). Blondes Make Better T-Shirts is committed to personally testing styles, fabrics and prints to assure they are of the highest quality. The tees come with special care and wear labels so “even a blonde” can safely wash and dry them.