Creation of the brand, marketing, branding and products.
http://blondesmakebettertshirts.com
Blondes Make Better T-Shirts is a playful, conceptual line where each tee design stands on its own—smart, satirical, and inspired by the cultural clichés of “blonde-ness.” The humor is intentional, but so is the integrity: all tees are made from 100% sustainable, sweatshop-free, and ethically sourced fabrics.
One fabric blend, Promodal, combines 40% beech tree and 60% eucalyptus, while another mix features 50% recycled plastic bottles blended with organic cotton.
Graphics are hand silk-screened in California using water-based ink, and some designs give voice to endangered animals (blonde and otherwise). Every style is personally tested to ensure top-tier quality, and the tees come with custom care and wear labels—so “even a blonde” can wash and dry them right.